How the brand was born
Hi!! My name is Logan, a bridal fashion stylist turned wedding content creator. I had the opportunity to help brides for over 3.5 years find their wedding dress in a sea of gowns (if you live in Atlanta, you know… the amount of options and shops is is endless lol). I was fluffing, helping brides create custom gowns, taking measurements, in charge of the quality control for incoming wedding gown shipments, recommending alterations, and helping shape the content creation for my store and its brand, The White Magnolia Atlanta.
Now, I get to capture all of those sweet moments behind the camera — the ones I had the opportunity to witness and feel. I’ve always believed the best moments in life are the ones that aren’t staged: the smiles of guests who admire you when you aren’t looking, the décor and aesthetic you’ve spent months planning, the moments you and your bridesmaids crack up while talking about old memories, or the look your partner gives you while you’re getting ready to see them for the first time.
I was born and raised in Dothan, Alabama, went to Troy University, and moved to Atlanta after my husband graduated from Auburn University (War Eagle!). I grew up competing in pageants and fell in love with the world of fashion and couture gowns early on. I started modeling and creating content at just nine years old. I spent endless hours in front of cameras, posted YouTube videos as a kid, and was signed to multiple modeling agencies — I always knew I had a place in the world of social media, storytelling, and creativity.
For years, I loved being in front of the camera… until one day, I realized my passion had shifted. I didn’t want to be the subject anymore — I wanted to be the one behind the camera.
With my unique perspective, I believe I can capture content that touches the soul and naturally tells a story.
After moving to Atlanta, I began working in bridal styling and quickly discovered how naturally it came to me. With a love for fashion and a strong eye for detail, I found joy in helping women feel radiant and confident. But more than anything, it was the emotional moments in the fitting room that stayed with me — the body language when she found THE dress, the tears from her closest people, or the quiet, powerful confidence that washed over her as she saw herself in the mirror.
Before weddings, I also spent time as a graphic designer and social media manager, creating brand visuals and storytelling for small businesses — skills that now blend seamlessly into how I create, shoot, edit, and shape a wedding day story.
After years and over 400 brides, I decided to take the leap and trust my gut that there was a place for me in the wedding industry beyond the fitting room… a place where I could blend all the pieces of my journey — styling, storytelling, creativity, branding, and emotion — into one.
I always get submerged in my couples’ love story. I like to know who they are, what their relationship feels like, and how I can best serve them on their wedding day.
I hope you feel good knowing I will be the one showing up on wedding day to capture it all — not someone else who didn’t take the time to get to know your story like I have.
It’s content that lets you relive your wedding the way it felt — not just how it looked. 💌
